IRAQ100: Running for Belonging
What happens when endurance meets empathy? For Tim Buxton and Mario Buchs, Iraq100 was never about medals or finish lines. It was about meaning. A 100-mile ultramarathon through Iraq, built on...
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Why we run
We want to create the world’s best sustainable sportswear, using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run.
We give 1% of ALL our sales back to organisations that protect the environment.
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Community Journal
Crossing the Alps: 6 Days, 178km and One Big Dream
There’s something about the idea of crossing the Alps that captures the imagination of trail runners everywhere. This past June, Marcel Neumann and his friend Stephan turned that dream into...
From Pain to Power: The Story of Courtney Ugle and the Launch of Waangkiny x Fractel
Courtney Ugle is a proud Ballardong/Wardandi Noongar woman from Bunbury, Western Australia, a storyteller, survivor, athlete, and advocate whose life has been shaped by resilience and purpose. Born into a...
Spreading Kindness on the Trail: The Mt Sanitas Hat Mission
Getting to Know the Mission What inspired you to start giving out Fractel hats on Mt Sanitas? It all started on a different mountain—Blacketts Ridge in Tucson. A gentleman there...